Accel-KKR is a technology-focused private equity firm with over $14 billion in total assets under management. They hope to eventually be known as “AKKR" but “Accel-KKR” currently still retains more brand recognition. so I redesigned the logo to include “Accel-KKR” in the logo bounding box. Once ready to completely become “AKKR” they simply need to remove “Accel-KKR” and close the box with minimal redesign needed.